By Thomas Claburn
The enterprise mobile app market is booming. JAMF, IBM, MobileIron, and VMware — along with more than 60 partners — aim to help mobile developers make their apps more enterprise friendly and maintainable. Here’s what their community approach can mean for your business.
The market for enterprise apps is booming. Research and Markets, a consultancy firm, last year predicted that the global enterprise mobile app development services market will see a compound annual growth rate (CAGR) of 13.4% over the period 2014-2019. Gartner said that by the end of 2017, market demand for mobile app development services will grow at least five times faster than internal IT organizations can deliver them.
Yet, more than half of mobile app developers bring in less than $500 per month, revenue that puts them below the “app poverty line,” according to the Q3 2015 Developer Economics report from research firm Visionmobile. Typically, these developers are chasing the consumer app gold rush that ended years ago. Rather than eking out a revenue stream through in-app purchases and ad revenue from customers trained not to pay for anything, they might do better to consider enterprise app development.
“On the enterprise side, people are willing to pay for applications that deliver value,” said Ojas Rege, VP of strategy of MobileIron, a mobile device management firm.
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