Are You Investing in Digital Transformation or Digital Iteration?

Digital transformation is the realignment of or investment in new technology, business models, and processes to drive value for customers and employees, and more effectively compete in an ever-changing digital economy.


By Brian Solis, LinkedIn Influencer


All companies set out to become agile and competitive as markets evolve. The difference between those companies that accelerate progress and those that are merely evolving comes down to the difference between iteration and innovation. What’s the difference?


Iteration is doing the same things better with new technology and processes. Innovation is doing new things that create new value, thus changing all aspects of how and why companies operate. Technology becomes an enabler to a greater purpose.


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