Baby Boomers Still Lag in Mobile Behaviors, But the Two Millennial Generations Also Diverge Often
NEW YORK–(BUSINESS WIRE) — From their use of computers for online purchases to their top reasons for choosing to buy in brick-and-mortar stores, Generations Y and Z part company on important points in a new GfK study of shopping habits and preferences.
Not surprisingly, some of the biggest gaps in the new data can be found between the younger generations and the Baby Boomers (ages 51 to 68), who have been slower to adopt mobile shopping habits. Generations Y (ages 25 to 34) and Z (18 to 24) – often referred to collectively as Millennials – are much more likely to report, for example, that they made a purchase via a smartphone. The figures are 31% and 34% for Gens Y and Z, respectively, compared to just 7% of Boomers and 15% of Gen X (ages 35 to 50).
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