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How Geo-Location is Disrupting Business Intelligence

How Geo-Location is Disrupting Business Intelligence

You might be familiar with business intelligence and how the flood of data, tools and infrastructure make actionable insights more accessible than ever before for companies of all sizes. But the real story when it comes to business intelligence is not how common it’s become, but rather, how geo-location data is disrupting this sector.

There are three factors that are causing this disruption, and will continue to do so: increased consumer mobile adoption, the rise of IoT devices, and usage across multiple industries that can realize the benefits.

Read more at MARTECH ADVISOR

Original content by Antonio Tomarchio