Mobility and Rideshare Competition in the Marketplace
As transportation options increase, so does the competitive edge of rideshare companies in the realm of mobility
In recent years, there has been a consistent need for mobility transformation. Not only has public transportation changed in recent years, but there has been new transportation developments like Uber, Lyft, and rentable scooters (i.e. “scooter sharing.”) 2019 has shown promise in actualizing the blueprints and plans on how to transform mobility using effective new technologies.
Will car ownership one day become a thing of the past? Outlined below are a few trends in the realm of mobility with respect to major ridesharing companies seeking to ramp up their profitability in the united states.
When it comes to public transit and rideshare, more value has been placed on the curb in 2019. This includes approaches that would promote a dynamic allocation and pricing of the said curb. Over the recent years, there has been only discussion about the substantial impact that curb usage exerts on mobility. But, 2019 has ushered in a new era which seeks to effectively management this curbside activity. Actual pilot projects that would pioneer effective management are surfacing as we speak – such as shuttle services – which serve to bridge the gap between traditional transportation and ride sharing services.
A Curbside Management Practitioner’s Guide was developed by the Institute of Transportation Management, geared towards local jurisdictions. This guide provides instructions on how to inventory, evaluate, improve and prioritize curb spaces which, in turn, helps meet growing demands among consumers and competitors.
‘Complete Trip’ Creation
Complete Trip creation is a technological tool that will aid the transformation of mobility. Simply put, Complete Trip creation is defined as the availability of many trip stages or components that commence with trip planning, while the end point is the arrival at the destination. During the trip, there will be changes in the need for information, like in traffic, and technology helps at each stage. This year has seen considerate growth in understanding this need.
To exemplify the scenario above, the U.S. Department of Transportation defines a Complete Trip as comprising 5 main stages. There’s also an additional USDOT effort towards evaluating current standards linked with accessible and multimodal levels. The effort is for splitting a Complete Trip into multiple stages such as:
- Prior to the commencement of the trip – reservation and confirmation
- At the point of takeoff
- Between the starting point of the trip and first station/stop (where applicable)
- While at the stop, station, park-side or terminal location and so on.
The import of data sharing for mobility as well as mobility facilitating tools cannot be overlooked. Big data plays a huge factor in all things mobility. But, obtaining operational data from non-public mobility providers (e.g. Lyft and Uber) can be quite challenging. Therefore, the trend in 2019 is that additional regional and local governments would come up with policies as well as legislation that require operational data emanating from the entire mobility service providers.
Consequently, it will be easier to gain insight into the market share of each mobility service in a region or city, as well as how these services impact public transport. For instance, San Francisco has a policy for accountability as one of the guiding principles that all mobility service providers must meet.