By Serban Tir
Mobile usage is continuing to explode and is taking up significantly more of people’s time than desktop and other media, according to eMarketer. Mobile applications account for 89 percent of consumer media time in mobile, according to Nielson.
Today’s mobile usage landscape creates a new set of challenges for companies including more competition than ever for users to choose and use their applications. As a result, companies are racing to develop apps to take advantage of this growth, but many don’t have the right analytics in place to adequately measure their effectiveness.
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