Personalization Trending for Ecommerce in 2017
Ecommerce has become essential to a wide range of businesses. It is the single most important aspect of the Internet to emerge and impact how we do business. The continuing sophistication of customization and personalization will be trending for ecommerce in 2017. And implementing high performing ecommerce solutions will be critical for businesses to continue to compete and thrive.
According to research conducted by BigCommerce, 80% of people in the U.S. make purchases online at least once a month. While the majority of people shop on large marketplace websites like Amazon, roughly 30 to 40% also purchase from web stores, independent boutiques, and category-specific e-retailers. This year we’ll see several trends emerge and combine to deliver a new way of shopping and communicating.
Mobile first: In 2016, mobile commerce sales accounted for over $25 billion in sales, an increase of more than 25%. This figure is predicted to continue to increase, reaching over $30 billion in 2017, and $42 billion by 2020. Mobile traffic has overtaken the desktop. Google is working on a new, mobile-first web index. According to these trends, it’s critical to business to put mobile first, rather than simply optimizing for mobile.
Digital payment: Mobile payments are on the rise as smartphone users adjust to the convenience of contactless payments. Starbucks was an innovator in mobile payments, becoming one of the first to trial it. In 2016, an increasing number of customers adopted digital payment methods, using their phones, cards and even watches to complete contactless payments. PureNet predicts that every customer will expect to be able to complete their transaction using a digital wallet.
Personalization and customization: The amount of data available increasingly allows content, ads, and products to be shown to the right people at the right time, across the web and social networks. The continuing sophistication of customization will be trending for ecommerce this year. Retailers will embrace personalization and Artificial Intelligence by starting to collect behavioral data from website visitors and developing highly targeted campaigns based on customer segments and previous online experiences.
Fast delivery: Ecommerce delivery timescales have reduced drastically and become much faster. Delivery and returns have always been one of the pain points of the online shopping experience, but improvements in technology have improved delivery significantly. PureNet predicts same day delivery will continue to rise in 2017, and more ecommerce integration with drop-off point providers such as Doddle.
Technology: Technology will continue to play a greater role in automating the retail experience. With the help of the latest technology, sales people will be able to focus on building relationships with customers to increase sales. In order to stay competitive, businesses must invest in high-performing ecommerce solutions. Providers such as Charter Global, apply leading technology tools to deliver customized ecommerce solutions to mid-size and Fortune 1000 companies. Experienced providers offer expertise across multiple, proven Cloud-based ecommerce platforms such as SAP HANA, SAP Business One, Magento, PCI DSS, Spring MVC (Framework ), Magnolia CMS/ Blossom module, HTML5, CSS3, JQuery, and Struts.
Chatbots: Chatbots are AI-led automated messenger services that allow your customers to engage with your brand via instant messenger. Over the last few years messaging apps have exploded in popularity, and thanks to ecommerce personalization, artificial intelligence technology has been adopted by many large retailers. This year will see these two trends combine to deliver a new way of shopping and communicating.