By Richard Branson
It’s a mistake to think of a business as a business. Instead, think of it as something that makes a positive difference to people’s lives. Think of it as a wonderful adventure.
In 2016, we’re launching a mission to uncover how America’s brightest business leaders make that adventure epic. With that in mind, it was great to spend time in Los Angeles with a mixture of thriving entrepreneurs, growing start-up founders, and business-savvy travelers for Virgin Atlantic‘s first Business Is An Adventure debate.