By Justina Perro
The days leading up to your app launch can be extremely hectic. From building out your app store listing page to finalizing app functionality, you need to juggle many things to get ready. And in the midst of all that juggling, it can be easy to forget one of the most integral parts of launching your app: an app user acquisition strategy.
What exactly is an app user acquisition strategy? It’s a plan that’s implemented alongside the launch of your app to boost discoverability and encourage people to download and use your app. According to research, the app store gains 1,000 new apps per day. So if you expect your app to get noticed without a sufficient marketing strategy, think again. In fact, not having an app acquisition strategy is one of the defining factors of why apps fail.
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