Home | Contact Us | Call (888) 326-9933 | info@CharterGlobal.com | Careers | Our Blog |

Which Mobile App Framework to Choose: Native, Web or Hybrid

Which Mobile App Framework to Choose: Native, Web or Hybrid

Here is what we learned from a recent survey on mobile applications:

The age where no one has the time to review bad user experiences, building a strong application development framework depends a lot on the expertise and the kind of impact you wish to make on the market. IT can no longer overlook the importance of device integration and the authentication methods while developing and delivering a mobile app.

Poor mobile application experience is a deal breaker for any business. Only 79% of mobile app consumers will actually try the product for the second time if it failed for the first time. The favor drops to 16% among consumers giving the same app more than two chances after first failure.*

Most companies now identify building mobile app development as a key to business performance. Before building your mobile apps, you have to choose a framework for the development process.

Building transformative mobile apps should be the target.

There are three major frameworks for mobile app development: Native, Web and Hybrid. Depending on where you want to take the app, here is what you should know about each framework.

Native app development

Always preferred for a great user experience, mobile app development companies unapologetically rely on native concepts. Building your own development tools empowers developers to write codes to match existing OS features and performance factors.

It is a seemingly more productive experience for companies who have developers familiar with building apps for Apple iOS and Google Android. For companies boasting of multi-platform frameworks, native application development is the best option.


  • Smooth hardware integration
  • Easy discovery across app stores
  • Easy to use and learn
  • Best user experience

Browser-based web app development

Apps built on more familiar platforms like HTML 5, CSS and Java Script continue to attract customers. Mobile app developers prefer browser-based web applications because of its cross-platform operations.


  • Quick development cycle for building powerful applications
  • App development through communities with upgrades and fixes
  • Good Offline performance

Why browser-based apps are falling behind?

Applications built on this framework are slower than native apps. Special features like Push Notifications run sparingly on specific browsers but they tend to expire quickly. These apps are less optimized and require navigation through bookmarks, which is a tedious operation for users.

Hybrid apps

Hybrid mobile apps bring in the features of websites built using a combination of technologies like the ones used in browser-based apps. Hybrid apps target WebView (UIWebView in iOS) hosted devices instead of the mobile browser. This helps in leveraging the device’s hardware capabilities and native app benefits.


  • They run inside native app cover and hence bring the best of application development frameworks
  • One code base can be ported across multiple platforms
  • Cheap development cost in addition to fast paced implementation
  • Online and offline connectivity
  • Secured file system with shared SQL

While building enterprise mobile apps, take into account all infrastructure resources and budget before picking the framework for push notifications, management and security, analytics, data synchronizing, and connections to enterprise databases and feeds.

The bottom line

While mobile app development remains a dynamic target with new OS arriving every six months, it is smarter to rely on native APIs and unique portability features. And Native App framework starts up quickly and boosts performance with regular updates, which is what you should look for.

Survey reference: dynatrace.com