Our client was having trouble locating skilled Big Data /Analytics Resources and needed a strategic partner to help the CEO-sponsored initiative to increase sales and customer satisfaction through individual targeted ads and messaging. Their company maintains a network that carries more than 1 million gigabytes of data every day and more than 1 billion gigabytes in storage, and their network had grown exponentially over the previous six years. As data demand continued to increase, they realized that they needed to implement a technology foundation that would aggregate their isolated data, support data modeling, and make analyzing complex data easier for employees – not just data scientists.
A Big Data solution would address fundamental data management challenges, as well as improve the customer experience, reduce costs, and become more efficient. The project would require the procurement of hardware and a complete changeover of project management methodology, along with training on the new technology.