Understanding the Background of SAP Hybris

Author: Charter Global
Published: October 14, 2020
Categories: SAP

SAP Hybris is a digital experience delivery platform offered by tech giant SAP. This platform allows businesses to manage their customer data, provide marketing tools, and assist with integrated trading processes. Companies across different sectors can use SAP Hybris to provide a better experience for their customers.

SAP Hybris is also complete customer engagement and multichannel e-commerce solution with fully integrated tools and capabilities. It serves B2B and B2C companies in industries such as financial services, telecommunications, insurance, media, manufacturing, retailing, and wholesale.

It can be purchased through a hybrid suite that offers cloud, on-premises, and in-device deployment according to customer requirements and level of company operations.

In recent years, SAP Hybris has evolved significantly with the real-world footprint, claiming to be an “omni-channel” commerce solution that enables exclusive customer engagement

Customer Experience (CX) is kept at the heart of the solution and includes customizations to allow for enhancements in the solution as per the customer requirement.

The Hybris product portfolio includes the following capabilities –

  • Products for Commerce
  • Products for marketing
  • Products for sale
  • Products for service
  • Products for billing
  • Cross-functional solution

The Hybris products can be integrated with other backend solutions from SAP such as SAP ERP and SAP CRM to achieve an end-to-end customer engagement experience. Here, we mention six products. However, there are actually only four products produced for sale and one product for service, part of the SAP Hybris Cloud for Customer solution.

Hybris Omni-Channel Commercial Solutions help you to better target your customers and provide seamlessly enjoyable experiences on every channel. Hybris Marketing Suite which is another capability in the “SAP Hybris eCommerce platform offers great insights into customer behavioral analysis. You can easily leverage on bringing customer loyalty by making decisions based on real-time data. The platform empowers your marketing, sales, and service teams to provide the best experience for your customers.

Charter global can help you in the hassle-free implementation of SAP Hybris at your company. We have implemented digital experience platforms for the global company and many businesses across the globe.

Our Tech team includes “SAP Hybris solutions experts, database consultants, ERP experts, CRM consultants, and marketers to make sure you have a seamless execution.

We offer a complete SAP Hybris implementation service that starts from consulting to deployment and if required integration with existing systems, our team can do it all for you. Partner with charter global to get the most out of SAP Hybris solutions.

Posted by Charter Global Inc. on October 14th, 2020.