Custom Mobile Apps Development
The Metropolitan Atlanta Rapid Transit Authority (MARTA) is the principal public transport operator in the Atlanta metropolitan area. It operates a network of bus routes linked to a rapid transit system consisting of 48 miles of rail track with 38 train stations.
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The Challenge
MARTA’s current app was created on different mobile platforms and was becoming a challenge to code. In addition, multiple screens had proven difficult and challenging for the user to navigate.
The Results
The user experience increased significantly with an improved UI that shared real-time bus and train availability, live directions, and a trip planner, all with a minimal amount of screens.
The Solution
Charter Global created an app on a hybrid technology platform so coding can easily occur across mobile platforms. It’s also more scalable and adaptable for better performance during high-volume use.