Boost Online Subscriptions: Enhance Your Mobile App Experience

Author: Kamesh Garimella
Published: April 16, 2021

A healthcare start-up was looking for an application development company to enhance their smartphone application that enables the patient’s family to connect with their loved ones while in a hospital, skilled nursing facility, or memory care facility. This was accomplished by uploading and displaying personalized videos from family and friends. The application provides feedback regarding how many times the videos are watched by the patient and it is a platform for status updates from healthcare staff via text messages. 


They needed a feature-rich application that could handle thousands of videos being uploaded and shared over the internet. Additionally, it was required to run in a cloud environment and to be developed within six weeks. The current application had the following challenges:

  1. Feature enhancements took more time to implement due to inconsistent development standards
  2. Frequent (OS) operating system device crashes occurred due to outdated application libraries
  3. Application performance was slow due to code quality
  4. The server-side architecture needed to be enhanced
  5. TV functionality needed upgrading to support current privacy policies


The Charter Global team upgraded the client’s application libraries to the latest versions and migrated all of their Android and IOS code to support the Android X components. Refactored the TV application codebase to support the updated privacy policy terms. Charter Global’s team identified the root causes of the system crashes and low performance. They designed and implemented solutions that improved the code quality and the performance of the entire application by 100%.


As a result of these enhancements, the client was able to increase its subscription base by 50% within six months of deployment to the production environment.

Are you thinking about creating a mobile application? If so, Schedule an appointment today with our full-service mobile app development team.