In the past, Google has notoriously left an air of mystery surrounding the elements of how it ranks web pages in search results. Finally, they’ve finally decided to give us definitive metrics called the “Core Web Vitals” that are planned to be rolled out in Q2, 2021. The more you understand, the better you will be able to improve your user experience (UX) designs to increase your ranking, bring more customers to your website, and produce more sales.
What are the Core Web Vitals?
The performance of these 3 factors will entirely affect how someone engages with a site and will change their overall experience with it:
- Largest Contentful Paint (LCP) is an element that analyzes how fast the majority of content on a page is loaded.
- First Input Delay (FID), analyzes how fast people can interact with the loaded content.
- Cumulative Layout Shifts (CLS) deals with the analysis of the surprise content layout movement.
At the moment, there are only approximately 15% of all websites that actually measure up to the standards of Google’s 2021 Core Web Vitals. It means nearly every website has improvements and enhancements to make in its UX designs to remain competitive.
How Can I See & Improve Rankings of My Core Web Vitals?
You can access Google Search Console to view the metrics of your website. The Core Web Vitals are the most important out of the seven elements rated. Most likely, you will find that your website is not meeting the new Google requirements. At Charter Global, we can provide you with expert developers to redesign your website to ensure peak performance and continued success.
The best overall UX should be the goal of every website, no matter which category or industry. In 2021, your company will want to prioritize the speed at which your pages load, how smooth and fast your customers can interact with the pages, and secure your content layout so it doesn’t shift at unexpected times.
Let the UX developers at Charter Global help you identify opportunities to optimize your UX designs to meet the requirements of the Core Web Vitals. Contact us now to become well prepared for the ranking changes coming in the New Year.