Utilizing Microsoft Dynamics as a Business Intelligence Solution: A Guide

Author: Charter Global
Published: August 21, 2023

Business intelligence encompasses the activities of collecting, analyzing, and visually displaying data, with the aim of facilitating well-informed decision-making within organizations. By rendering information more comprehensible, this process assists in enhancing decision-making quality. Various software solutions are at hand for conducting business intelligence tasks, among which is Microsoft Dynamics.

This platform enables enterprises to consolidate their data within a unified environment, enabling the extraction of valuable insights and thereby enabling more efficient decision-making. Let’s delve into the potential benefits your business could reap by adopting Dynamics 365 as its preferred business intelligence software solution.

What is Microsoft Dynamics?

Microsoft Dynamics has a presence spanning several decades, with earlier iterations of the platform still in use by numerous companies. Within Dynamics Nav, business intelligence capabilities can be located. Microsoft Dynamics 365 stands as a cloud-based software-as-a-service (SaaS) platform, integrating the advantages of its predecessors.

The choice to transition the features of both Dynamics NAV and AX into a cloud infrastructure facilitated the emergence of modules such as Business Central, Finance, Sales, and Operations. This amalgamation provides essential functionality encompassing enterprise resource planning (ERP) and customer relationship management (CRM) within a single platform. Businesses possess the flexibility to selectively adopt the functionalities that align with their requirements.

Some notable features of Microsoft Dynamics include:

  1. Streamlined Workflow Automation — Microsoft Dynamics offers users an intuitive visual workflow designer, enabling the creation of tailored workflows without the need for extensive coding. This empowers you to address diverse scenarios, such as order processing, managing common customer service inquiries, and executing lead qualification processes.
  2. Enhanced Customer Service Capabilities — Dynamics allows seamless management of customer inquiries, case tracking, and the establishment of service level agreements (SLAs). The platform includes a knowledge base to store articles, frequently asked questions (FAQs), and other internal resources for users.
  3. Holistic Omnichannel Engagement — With Dynamics 365, businesses can engage customers across multiple channels, including phone, chat, social media, SMS, and email. This comprehensive approach facilitates the development of personalized strategies to elevate the overall customer experience.
  4. Integration Excellence — Microsoft Dynamics seamlessly integrates with various systems and applications, including other Microsoft products. For instance, you can establish connections with Office 365 and effortlessly import data from Microsoft Excel spreadsheets into the Dynamics 365 database. Additionally, users can directly collaborate with Power Apps for enhanced functionality. 

Advantages of Microsoft Dynamics 365 as Business Intelligence Solution

Armed with insights into Microsoft Dynamics’ potential, let’s explore how this platform can yield valuable advantages for your organization as a business intelligence solution.

Unified Data Management

Streamlining business intelligence using Dynamics 365 is made simpler through integrated data management. Beyond establishing a centralized repository, you can seamlessly integrate diverse source systems. Suppose your sales data resides in one SQL database while accounting information resides in a separate ERP system. Dynamics 365 enables data integration from both sources. Additionally, it can connect with varied Dynamics modules, such as Sales and Marketing.

Upon importing data into Dynamics 365, it can be mapped and transformed to align with your company’s data model. The platform equips you with tools to enhance and cleanse data, bolstering its quality. Users can undertake tasks like deduplication, standardization, and redundancy elimination, thus elevating data accuracy.

Robust Reporting and Analytical Capabilities

Unleashing the full potential of business intelligence within Dynamics 365 involves utilizing the platform’s preconfigured reports and templates. These ready-to-use resources negate the necessity for extensive customization. Should ad hoc reports be required, swift analysis and query setup are attainable.

Dynamics 365 empowers users to construct personalized dashboards, granting access to crucial information like sales pipelines and customer satisfaction ratings. Data visualization tools facilitate the creation of interactive graphics, encompassing graphs, charts, and maps. In instances where advanced data modelling and analytics are needed, seamless integration with Microsoft Power BI is available.

Elevated Decision-Making Processes 

The inclusion of business intelligence in Microsoft Dynamics elevates your ability to draw actionable insights from data harnessed across your Microsoft ecosystem, including data from external applications.

Pooling together customer, sales, marketing, and financial data establishes a unified source of truth that informs business decisions. Leveraging data visualization and reporting capabilities enhances the accessibility of information. Dynamics 365 fosters collaboration and facilitates workflow management, enabling organizational leaders to seamlessly connect with peers and expedite decision-making processes.

Key Considerations for Implementing Microsoft Dynamics as Business Intelligence Software

When integrating Microsoft Dynamics into your business as a robust business intelligence solution, it’s imperative to comprehensively cover all aspects. Collaborating with a trusted partner such as Charter Global can play a pivotal role in ensuring a thorough and seamless implementation of Microsoft Dynamics.

System requirements: Microsoft Dynamics boasts compatibility with a range of operating systems, including Windows 11 and Windows Server. As part of the setup, selecting an appropriate database for data storage becomes essential. Among the favored choices are Microsoft SQL Server and Azure SQL Database. Furthermore, it’s crucial to equip your system with a contemporary web browser, like Edge, Google Chrome or Mozilla Firefox. Additionally, your business must deliberate on the necessary configurations for APIs, integration connections, and middleware, all of which contribute to a harmonious data exchange ecosystem.

Data Management: A paramount consideration involves the quality of data input into Dynamics 365, the bedrock of your business intelligence infrastructure. For data to serve as a reliable source of truth, accuracy, consistency and completeness are non-negotiable. Devising and executing a robust data integration strategy is a commendable practice. This strategy should encompass mechanisms for seamless synchronization between Dynamics 365 and other pivotal systems within your organization.

Security and Access Oversight: Incorporating appropriate security protocols to safeguard sensitive information housed within Dynamics 365 is of paramount importance. This necessitates a comprehensive evaluation of the stability and security of any APIs or processes intertwined with the platform. In addition, it’s imperative to define user roles meticulously and establish permissions that dictate who can access specific system functionalities and work with data. This level of access control ensures that the right individuals have the appropriate permissions for their responsibilities.

At Charter Global, our offerings encompass an extensive array of Microsoft services designed to enhance your business operations. By harnessing our deep-rooted proficiency in Microsoft technologies and strategic alliances, we are dedicated to delivering solutions that streamline intricacies, lower expenses, and furnish you with a more robust and collaborative outcome.