4 Mobile App Development Features Your Customers Want

Author: Charter Global
Published: November 4, 2019

Over the past 6 years, mobile app development ownership has grown by over 42%. What’s more, 77% of Americans own a smartphone in 2018, up 42% from six years ago. It’s safe to say, the smartphone is one of the fastest adopted technologies in history.

As such, the need for mobile applications of all kinds has caused quite an uproar in the realm of software development.  Businesses have expressed interest in developing apps, platforms, and websites optimized for mobile users.

The phrase, “Yesterday’s luxury is today’s necessity” holds true of mobile apps in modern times.

Outlined below are four essential features to prioritize when developing a mobile application development.

1. Security

Identity theft and financial hacks are more commonplace than we’d like to admit. Preventative measures make certain that an app is secure and protected against cybersecurity threats. This is even more true of apps that require credit card information for e-commerce functionality.

The popular adage, “Safety First” should always first and foremost priority to consider when private data is at stake. Ensuring your clients’ protection is paramount, as is the transparency on private data collection and storage within the app – including how that data may be used.

A clear definition of policies and practices should be made readily available, prior to the user providing any personal information. This way, users can feel at ease and trust that their data will not be sold, extorted, or transferred against their will.

2. Ease of Navigation

The number one reason most apps are deleted is because of poor design. The overall usability and user-friendly components are fundamental, key functions of a great app.

A mobile device does not have a keyboard nor a mouse, so typing should be minimized when designing an app. Users also favor having to scroll instead of “clicking.” Scrolling feels natural and shows more content quickly because there is no need to wait for pages to load.

Imagine having to click through 5 pages of a top 10 list instead of just scrolling through it on a single page.

3. Social Media Integration

In 2017, it was reported that there are over 3 billion active social media users globally.  That being said, social media has an extensive influence in our lives, including the way we do business.

More than being a platform to share photos and status updates, social media has transformed into an essential tool for businesses to reach their customers.

Integrating social media in mobile applications offers expanded brand awareness. Users can share posts about the business, thus reaching more people. Social media integration brings increased visibility and recognition to potential customers or users of the applications.

4. User Feedback

Having the ability to provide feedback gives users the satisfaction that they are being heard.

This also lessens the need for them to call or email the support team. It will help the business by having an understanding to what the users want, the things that need to be changed, or the things the users want to see in the app.

It is imperative that businesses constantly improve their mobile applications to provide value to their clients.

Let Charter Global help you by providing your enterprise a Full-Service Mobile App Development. Contact us today.