Reasons Why Mobile Apps Failure

The speed at which the “mobile industry“ is growing is consistent with the speed of apps proliferation. New apps are added to app stores almost daily, where they compete for user attention. Among other reasons, the increased competition has also increased the chances of failure. When apps fail, money, time and other resources are lost, therefore no app developer wants a failed app. Knowing the causes of app failures will help to avoid these pitfalls in order to ensure success. Because of this, all factors must be put into consideration to understand the reasons why apps fail from the business, development, user, and marketing aspects.

Business Reasons for “Mobile App Failure”

Building a mobile app that will succeed requires a solid business strategy. Without a good strategic plan, there could be a delay in the development process or with a poor-quality product being built. In addition, when the strategy does not take users into account, user-related issues may come back up that could have been avoided from the start. Other developers get distracted from their initial strategy by trying to over-perform, hence leading to a disaster. A great tip towards app strategy is to thoroughly evaluate the reasons for building the app and how to best provide value with it.

Another business mistake some developers make is blowing the budget. In order to prepare the budget, thorough evaluations and careful estimates of the time and resource requirements to build a great product must be made.

Development Reasons for “Mobile App Failure”

It’s frustrating for users when an app performs slowly, reports lots of errors, crashes often, or functions abnormally. In turn, those users may leave negative reviews, impacting future sales and downloads. The developer wouldn’t have these issues if the following problems were taken care of:

• Device compatibility: It is always very important to check apps for compatibility with operating systems, and carrier networks and devices. Every mobile platform has its own individual interface guidelines and operates in unique ways.
• Quality assurance: Do not launch the app without QA testing. If an app is not tested properly, the user experience will be ruined with bugs.

User Reasons why Apps Fail

A study showed that 80% of users try a problematic app 3 times or less before deleting it (and of course leaving bad feedback). A crashing or freezing app can be frustrating. Who would stick to a non/slow-performing app when there are better options out there?

Every mobile app must offer a compelling user experience to be deemed successful. Take major note of the user design, not forgetting load time and available features. A major focus must be placed on UX/UI best practices.

Secondly, an over-complicated app is not needed! Keep it simple. Users are much more comfortable with simple elegant app designs. Businesses trying to create an all-in-one app that solve every problem will end up with an app that’s only good for the trash can.

Marketing Reasons why “Mobile Apps Failure”

In this age of unlimited apps, marketing is crucial to the success of an app. Therefore, current marketing trends must be known for a great mobile app marketing strategy to succeed. Here is a list of marketing mistakes developers make:

• Weak or no marketing
• Poor market research
• Neglecting the competition
• Ignoring customer feedback and engagement

Always put these factors in perspective for a successful application launch. This will help to prevent/remedy any mistakes that could make a failed app.

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