14 Benefits of Having a Mobile App for Your Business in 2021

Author: Charter Global
Published: March 14, 2019

In a world where people are spending considerably more time on their mobile phones than on their computers, it is no longer enough for a business to only have an online presence. Mobile business applications have become a necessary marketing tool for all businesses, regardless of size or industry. While many business owners may think developing an app is too expensive or an unnecessary investment, a mobile app can help small businesses engage with and build their customer base, drive sales, and improve their reputation in the market.

1. Increased customer engagement

A staggering 83% of all smartphone users begin their day by looking at their smartphones and using apps. According to CNN, the average American accumulates 10 hours of screen time daily. This is something businesses should take advantage of to ensure they reach as many customers as possible. The level of engagement mobile apps receive is several times higher than that of normal websites. With a well-designed and user-friendly mobile app, visibility to a wider range of customers and prospective is guaranteed.

2. Brand Awareness and Recognition

One easy way to put your brand out there in the market is through mobile app development. Owning an app puts the business in the face of consumers as a solid vendor they can rely on as they make their buying decisions from the few or many choices available. Users easily associate a brand with its app and the experience they get as they use the app never leaves them, hence the importance of creating a great app. A mobile app will keep reminding users about the brand. Even when they’re offline or using other apps, they will regularly view the app icon in their app list. This would always keep the vendor at the forefront of customers’ minds.

3. To take advantage of location-based tracking

Location tracking is very important in app development, as it opens the door to new ways of targeting customers for different marketing campaigns and driving increased action from them. Some of the most successful shopping apps use location-based notifications to alert users about the latest discounts and deals available at their nearby stores.

4. Increase product value

Mobile apps can help in the delivery of products and services in a much more effective and timely manner. Highlight and promote the most valuable aspects of products or services through the app and increase their effectiveness with tailored options and features.

5. Faster and Seamless experience

Apple and Google have minimum speed requirements to list mobile apps. This ensures a quicker and smoother experience for users resulting in more action and higher engagement levels. Frequent and thoughtful testing is the key to maintain a best-in-class experience that attracts and converts users.

6. New revenue streams

There are several other ways of making money using an app outside of the core reasons. Using in-app advertisement and sponsorship methods, apps can generate money through a third party. Apps can also be monetized by introducing in-app purchases. It is however important to not sacrifice the customer’s convenience or the core purpose of the app on the altar of side earnings.

7. Increase brand image

A mobile app makes any business, big or small stand out, and gives the business an impression of being tech-savvy. Mobile apps also make the details (location, contact, etc.) about your business more easily available, which is obviously very good for the company.

8. Makes it easier to promote products

Companies with mobile apps make better impressions than those without one. A mobile application will make a business stand out. Frequent updates help develop customer interest in the company’s products. It will also help save money and effort in other types of promotional techniques, such as advertisements in newspapers and billboards.

9. Increased and faster sales

Mobile application is a tool for increased sales as it attracts and retains customers. All a business needs to do to meet up sales deadlines using applications is to create push notifications about promotions, bonuses, and discounts to motivate customers to make a purchase. This can be sent to as many customers across certain geographical locations, times, and periods. A “limited time” promotional coupon can be sent via a mobile business app to customers. Such promotions encourage sales and will also provide publicity to the business.

10. Analytics made easy

Every efficient marketing campaign requires good analytics. The mobile app technology has immensely helped in the sourcing of information regarding customer preferences, how they use money and time, and other important facts that would help place the business in a position to increase production and sales. A mobile app will help business owners track downloads, user engagement, and the products that users show interest in. It’ll also help determine how to make products more customers oriented.

11. It is a brilliant marketing tool

Digital marketing–with your website or your mobile app—makes selling products so much easier. The product descriptions and positive reviews that marketing apps feature can be a great boost that gives an edge to any business.

12. Stand Out from the Competition

These days, mobile apps at the small business level are still rare, and this is where one can take a big leap ahead of competitors. Be the first in the neighborhood to offer a mobile app to your customers. They’ll be astonished by the company’s forward-thinking approach!

13. Take the advantage of device functionality

Apps that utilize the functions of mobile devices, such as a camera or accelerometer, are particularly popular with users. These offer a user experience that a website can’t match.

14. Push Notifications

With Push notifications, customers are given valuable information about the business, products, and services on their mobile device. This puts the brand at the front and center on users’ phones and tablets, making advertisements visible and relevant.

We at Charter Global have expertise working with a variety of Mobile apps in several domains like Transport, Healthcare, Social, Retail & E-commerce, Education, travel, and Tourism. We develop the best of apps using the latest technologies.