The Importance of Custom Mobile App Development

Author: Kamesh Garimella
Published: September 8, 2021

Recent research shows that 90% of mobile time is spent in apps, with only 10% browsing the internet. E-commerce app numbers are even higher with users spending an average of 201.8 minutes per month shopping, compared to 10.9 minutes/month for website users.

Today, “Mobile Apps” is not only a requirement but a necessity. Statistics show that they have quickly become the main feature for businesses around the world as they offer a unique way to connect with customers, increase sales, and improve brand recognition. If your business has an app, customers won’t settle for basic features with limited use. Instead, they want quick loading, easy integration with other apps, and a high degree of interactivity. Because of this, more and more businesses are realizing that they need to hire an app development company like Charter Global, which specializes in custom mobile app development.

Drawbacks of Non-custom Apps

While regular, out-of-the-box apps are often sought after due to their low cost, businesses often end up paying the price later on. Non-custom apps are usually sluggish, can’t fully showcase a business’s brand, will have performance challenges, poor user experience, and are not scalable. Cookie-cutter applications also will not always be able to keep up with third-party application updates as they quickly start to run on outdated technology.

It is important to look at a mobile app as a long-term investment and treat it as such. With careful planning and an experienced development team, you should be able to create an app that has the ability to expand as your business grows.

What Does Custom Mobile App Development Entail?

Generic or cookie-cutter apps can be hard to personalize whereas custom apps should easily integrate with other applications and platforms as well as have the ability to integrate with the latest technologies such as intuitive (machine learning) navigation, augmented reality, sensors based or shopping features, or an app style that has never been seen before. In addition, a custom app allows for an increase in efficiencies, scalability, security, user experience, and ease of maintenance.

Full Service Mobile App Development Company” with Charter Global

The first two steps of a custom app are understanding the ultimate goal of what you’re trying to achieve and ensuring that there is a need for the app. Next comes the creation of a wireframe, which lays out a mockup of the app’s main requirements. From there, our team will help you determine a style guide to narrow down how your overall brand will apply to the app itself (colors, logos, fonts, etc.). We will then work through agile sprints to quickly roll out a functional design, and then develop, test, evaluate, and optimize the app for the market. Once your fully customized app is ready, it’s time to launch it in the Play Store or Apple Store. After the launch, we can also monitor the health status of the applications, crashes, and ratings & reviews

At Charter Global, you can always expect the highest quality of services at reasonable costs. Our full-service mobile app development team ensures that your custom build is easy to use, compatible with your business systems and required integrations, and most importantly, meets your customer’s needs and expectations.

Contact us today for more information on how we can help you build your own custom app that fits your business needs.