For many people, the start of the holiday shopping season is well underway. With everything that has happened in 2020, we can expect a surge in online shopping, specifically through mobile apps. To ensure your business is capitalizing on this year’s shopping season, it’s important to take action as soon as possible.
Making a plan will help you cover all of your bases – from marketing to branding, to actual product development. The earlier you can create a plan around your holiday ideas, the better, but don’t worry if you’re just now getting around to it. Taking some time out of your busy schedule to accomplish some Quality Assurance (QA) testing will make for a more comprehensive and smoother holiday season to promote holiday deals and perks. Check-in with your IT team and ask them to verify if your servers are adequately prepared for a boost in users, and the length of time that they are on the app. After all, you don’t want your app to crash, especially during the holidays!
Most likely, you will have a slew of push notifications required. Rather than doing them in real-time, schedule them a few days in advance so that you can spend more time on other forms of promotions to encourage more shoppers to use your application.
Even though you have established an action plan, it never hurts to have a backup. With the epic increase of people shopping online due to COVID-19 this year, we’re in unprecedented times. Think of everything possible that could go wrong and develop a contingency plan to address the possible risks and issues.
The impact of many more people online this year has the potential for a major increase in online profits for your business. Let Charter Global help you determine what your app needs to capitalize on this holiday shopping opportunity.